Sunday, March 29, 2009

AamSutra


Katrina Kaif has been voted as the sexiest lady in Bollywood. After her mind boggling sensual performance in RACE, especially "Touch Me Touch Me" from the Bollywood Movie R.A.C.E did increase the pulse beats of most young, as well as old alike! For the past year and a half, SLICE, the Mango drink, which is the third largest mango flavored-soft drink in the market after Mazaa and Frooti, has been emphasizing on the concept of sensualism with the King of Fruits, Mango.
Aam in Hindi means the Mango. Indian culture has a rich heritage regarding the texts on sexual movements and human desire called the Kamasutra. The two words are hybridized into
Watch:



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The 2009 edition:


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Aamsutra. Katrina Kaif, the declared Bollywood innocent Bombshell was the best choice to rope in. The ad depicts the desire of the people to have the drink, starting from the lip movements to sensual acts!


Mazaa on the other hand have focussed on the older generation, picking up the Craze for Mangoes in the concept of Mango Thirsty even in off season! Although Summer is round the corner, still, Mazaa puts forward a Mango-Mania in the non-Mango season! They have a funnier version having the renowned comedian Satish Jha with Pocket Mazaa which tried to enter the market of Frooti, which packs the drink in carry-away tetra-packs!


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Frooti has always beamed the most Funky advertisements, targeting the young generations! Their recent ad speaks their past presentations! There present theme is "Why Grow Up?"




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But if you were to rate the Ads, which by themselves are best in their themes, the Katrina Kaif commercial with SLICE speaks a lot in regards to the desire for the soft drink!

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